7. Our textbook mentions the quote Perception is reality which is actually attributed to a politician. Why is this a good thing for marketers? Explain your answer in detail and include at least 2 good examples of your ideas. This answer should be at least 1 full paragraph. 8. Pages 203-204 in our textbook lists Sources of Differentiation. (listed below) 1) Which of the sources do you think is the best? When you are a Marketing Manager, which would you most like to use to differentiate your company's products or services? 2) Which of the sources is least attractive to you? Which one would you want the least to use in a company you work for as a Marketing Manager? This question has 2 parts. Each part must be answered separately. Each part needs to be at least 1 full paragraph, maybe 2 each. Include examples that help communicate your ideas. Sources or Differentiation: Innovative leadership: constantly developing the "next new thing." Example: Apple. Product leadership: performance, features, durability, reliability, style, and so on. Example: BMW Image leadership: symbols, atmosphere, and creative media. Example: Harley-Davidson Price leadership: Efficiencies in cost of labor, materials, supply chain, or other operational elements enabling the price leader to charge less. Example: Walmart. Convenience leadership: making the product or service significantly easier to obtain. Example: Amazon.com Service leadership: having an unusual and notable commitment to providing service to customers. Example: Ritz-Carlton. Personnel leadership: hiring employees who are competent, reliable, courte-ous, credible, responsive, and able to communicate clearly. Examples: Chick-fil-A, Southwest Airlines