$7.$ SPACE MATRIX: Determine values for the X and Y axes, plot the position on the matrix and then interpret the placement $(10$ points$)$

Financial Position $($FP$)$ Ratings Stability Position $($SP$)$ Ratings

Leverage $($debt to equity$)3\mathrm{.}0$ Elasticity of demand $4\mathrm{.}0$

Return on assets $2\mathrm{.}0$ Competitive pressure $3\mathrm{.}0$

Earnings per share $3\mathrm{.}0$ Barriers to entry into market $3\mathrm{.}0$

Net income $4\mathrm{.}0$ Technological changes $4\mathrm{.}0$

Financial Position Average Stability Position Average

Competitive Position $($CP$)$ Ratings Industry Position $($IP$)$ Ratings

Diversified $2\mathrm{.}0$ Industry regulation $4\mathrm{.}0$

Control over suppliers and distributors $3\mathrm{.}0$ Profit potential $3\mathrm{.}0$

Market Share $3\mathrm{.}0$ Ease of entry into market $5\mathrm{.}0$

Technological know$-$how $1\mathrm{.}0$ Growth potential $3\mathrm{.}0$

Competitive Position Average Industry Position Average

Conclusion

IP Average $=$ FP Average $=$

CP Average $=$ SP Average $=$

X$-$axis: Y$-$axis: