Question: 7. What are the important factors to consider when partnering with an influencer? What are some pros and cons of working with influencers for retailers?

7. What are the important factors to consider when partnering with an influencer? What are some pros and cons of working with influencers for retailers?

8. Micro influencers are highly effective, with 82 percent of consumers saying they are highly likely to follow their recommendations. Why are these influencers so successful? Are you more likely to follow the advice of micro influencers or other types of influencers like traditional celebrities? Why is this the case?

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