7. Which listing presents the steps for the deductive sequence approach for a good-news message?

a. Begin with the main idea, provide details and explanation, and end on a future-oriented closing thought.

b. Begin with details, state the main idea, and end on a friendly thought.

c. Start with a friendly thought, provide details, and end with the main idea.

d. Start with a distracting idea, hide the main idea, say the main idea really quickly in such a way that it wont be understood, and end on a peaceful thought.

e. None of the above presents the appropriate steps.

8. Which of the following statements about sequencing message points is false, according to our discussion in class?

a. Advertising at either the beginning or the end of a TV program is more effective than advertising in the middle of the program.

b. The primacy effect refers to the fact that a message given at the beginning is more memorable than a message given in the middle.

c. If you are one presenter among many, and your presentation spot is in the middle of a program, it is likely your presentation will be remembered less than the last presentation.

d. A message given last is more effective than a message given first.

e. Because of the primacy and recency effects, it is likely that advertising space in the middle of a magazine would be more expensive than advertising space at

either the beginning or the end of the magazine.

9. Which of the following is not true about how perceptions can affect the communication process?

a. Perception is limited by the experiences of the sender of the message.

b. Messages are filtered through an individuals frame of reference.

c. People tend to support ideas that are different from their own.

d. People tend to see only things that they want to see.

e. People tend to be blind to any useful perceptions.