7. Your learning 1. Why can we not develop products without having a structure in the organisation for its development? 2. What is a functional organisation? What are its advantages and disadvantages? 3. How does a Matrix organisation provide the best mix between the functional and product organisation? 4. What is the product manager's role in a product organisation?8:46 Call all 25% X 2. If we have already positioned the product why do we need to reposition the product? 3. How often can we reposition the product? What would happen if we repositioned the product every year when we make a new advertisement? 4. When should we undertake the product positioning activity during the product life cycle of the product and when should we reposition the product, if needed during the Product Life cycle.7. Exercises 1. Find out what is an ideal vector in product positioning? Why is it important in product positioning? 131 O