$8$:$59$

Module $4$ challenge $-5$ of $10$

QUESTION $5/10$

What is attribution?

$1$ point

The first touchpoint in the marketing funnel that eventually leads to a conversion

Setting marketing and business goals that increase brand awareness

Determining which content and channels generate leads, conversions, or sign$-$ups

The last touchpoint in the marketing funnel that eventually leads to a conversion

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