$8$: Ch $17$ Store Layout, Design & Visual Merch...

spend in the store or at the site, and increase the amount of merchandise they purchase. Store design can also have long$-$t on building customer loyalty toward the retailer by enhancing the retailer's brand image and providing rewarding shopping experiences that encourage repeat visits.

Three elements in the design of stores are the $(1)$ layout, $(2)$ signage, and $(3)$ feature areas. Retailers use three general type ayout design: grid, racetrack, and free form. Each of these layouts has advantages and disadvantages. Signage and graph customers locate specific products and departments, provide product information, and suggest items or special purchases. areas are the areas within a store that are designed to get customers' attention.

$\backslash$table$[[$DESIGN ELEMENT,EXAMPLE$],[$Grid Layout,$\backslash$table$[[$Asymmetric$],[$pattern$]]],[$Racetrack Layout,$],[$Free Form Layout,$],[$Promotional Signage,$],[$Point$-$of$-$Sale Signage,$],[$Freestanding Displays,$],[$End Caps,$]]$

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