8 Defining"New" This activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations The goal of this exercise is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products Read the description of the new product example and marketing strategy and then match it to the appropriate new product classification. Genius Bar Pumpkin Spice Kit Kat People Ad Power-Generating Shirt Apple Watclh Big Billboard Read the description of the new product example and marketing strategy and then match it to the appropriate new product classification. Genius Bar Pumpkin Spice Kit Kat People Acd Power-Generating Shirt Big Billboard Apple Watch BASIS OF COMPARISON CONTINUOuS INNOVATION DYNAMICALLY CONTINUOUS INNOVATION DISCONTINUOUS INNOVATION Example Marketing Strategy