his activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations.

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The goal of this activity is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products.

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Identify the new product example and marketing strategy with their classification. Move each label to the correct drop zone box. The notes button next to a label provides more information.