1 Defining "New" points This activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations. References The goal of this exercise is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products Match each description to the appropriate new product classification. Dynamically Continuous Innovation/Marketing Strategy Discontinuous Innovation/Marketing Strategy Continuous Innovation/Marketing Strategy 4 Dynamically Continuous Innovation/Example 1 Defining "New" points This activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations. References The goal of this exercise is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products Match each description to the appropriate new product classification. Dynamically Continuous Innovation/Marketing Strategy Discontinuous Innovation/Marketing Strategy Continuous Innovation/Marketing Strategy 4 Dynamically Continuous Innovation/Example