Question: (8 Marks Total) Explain how Amazon has created an effective and efficient operation using the following Models: 4Vs (4 Marks) The Volume dimension VRIO (4

  1. (8 Marks Total) Explain how Amazon has created an effective and efficient operation using the following Models:
    1. 4Vs (4 Marks) The Volume dimension
    1. VRIO (4 Marks)

  1. (6 Marks Total) Create an Operational Strategic Map for Amazon. Based on the resulting operational strategic map, Should Amazon modify its business plan and operating systems to account for its increasing size and global footprint? Explain why or why not (4 Marks Operational Strategic Map, 2 Marks Conclusion).

  1. (6 Marks Total) Operational Performance Objectives
    1. What are the primary operational performance objectives at the Retail, Production/Supply and Distribution levels? Why? (2 Marks)
    2. Why might the primary operational objectives conflict at the different levels in the supply chain? (2 Marks)
    3. What trade-offs may be required for Amazon to increase its Operational Performance? (2 Marks)

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