Question: 8. Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple

8. Using the multiattribute attitude model,

8. Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with limited income (see the accompanying table). What can the national retail chain do to increase the chances of the retired couple patronizing its dealership? PERFORMANCE BELIEFS National Local Gas Service Local Car Station Chain Dealer IMPORTANCE WEIGHTS Young Single Retired Woman Couple 2 10 8 5 2 9 8 3 Performance Attributes Price Time to complete repair Reliability Convenience N 10 N 9 9 5 2 3 3 7 10 5 7 6

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