Question: Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with

Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with limited income (see the table below). What can the national retail chain do to increase the chances of the retired couple patronizing its dealership? You can use the multiattribute model template on the student side of the book’s Web site to analyze this information.

IMPORTANCE WEIGHTS Young, National Single Retired Local Gas Service PERFORMANCE BELIEFS Local

IMPORTANCE WEIGHTS Young, National Single Retired Local Gas Service PERFORMANCE BELIEFS Local Car Performance Attributres Woman Couple Station Chain Dealer Price 2 10 9 10 3 Time to complete repair 8 5 Reliability 2 Convenience 8 3 523 93 9 7 7 10 3 6 15

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