8:03 docs.google.com When analyzing website visits, marketers tracks several measures. When they tracks the average number of pages that users have clicked through they are measuring: Actions Time spent Page views Interaction rate If you download Airbnb Application on your smartphone, the app will request many kinds of information like your name, identification, gender.photo, personal demographics, and list of friends, also requests to allow the Installation of the applications on the users' computers in addition to requests to share information the users have about friends using the same app. Which types of permissions are requested? Basic permissions Users' permissions Friends' permissions All of the above + 25 8:03 docs.google.com A firm offering a shockproof case for smartphones wants to use the following framing for their message "95% of smartphones with our case survived this drop...". This is an example of below the line framing positive framing negative framing tagline framing To help reduce smoking, advertisers can use images of smokers getting cancer later in life. This is an example of fear appeal humor appeal comparative appeal timeliness appeal 8:03 docs.google.com Attitude Cause Fadi and his colleagues from work were in a team building outing where bungee jump was available. As he was feeling insecure about jumping he decided to go for the bungee jump because it projects a daring image and draws attention from his colleagues. This is an example of Utilitarian/usetulness function Ego Defensive Function Value-expressive Function Knowledge Function Imagine that you are designing a communication message, and that you did a consumer qualitative research to determine if you should use text or Images for your message structure The key sentences that consumers mentioned during the research were enjoying doing work that requires the use of words I do a lot of reading enjoy learning new words. This means your target consumer prefers to process _and you should mostly use words, pictures, Images pictures, words, text pictures, words, images words, pictures, text R + 25