9 0/3 points Categorize the following elements relating to the VRI/NO framework. Value Rarity X when few firms possess a certain resource Example: When a technology firm buys a patent but doesn't know how to generate value from it X the limited supply of accessible airport gates in the airline industry is an example of this X This is the sticking point for most firms, when they develop a resource that seems competitively valuable but which has no value for them, in particular despite its value, jet fuel does NOT pass this test of the framework Inimitability Able to be leveraged by the Organization consists of neutralizing threats and exploiting opportunities > Example: If a firm possesses a resource that is a combination of numerous parts that fit together seamlessly as a part of an ecosystem (e.g., Toyota's Production System) X Most people stop with this criterion when analyzing a resource Can be pursued through social complexity, such as when AMC theaters secures exclusive access to IMAX films in certain geographic markets