Question: ( 9 A ) 4 . For the criteria to be met when evaluating segment attractiveness, the consumer must know the product or service exists,

(9A)4. For the
criteria to be met when evaluating
segment attractiveness, the consumer must know the product
or service exists, understand what it can do for him or her, and
recognize how to buy it.
A. Substantial
B. Reachable
(9A)4. For the criteria to be met when evaluating segment attractiveness,

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