Question: For the criterion to be met when evaluating segment attractiveness, the consumer must know the product or service exists, understand what it can do for

For the criterion to be met when evaluating segment attractiveness, the consumer must know the product or service exists, understand what it can do for them, and recognize how to buy it

.

Multiple Choice

substantial

identifiable

reachable

responsive

profitable

15

30

For the criterion to be met when evaluating

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