Question: ( 9 A ) 5 . During which step of the STP process do marketers ask whether the segment is identifiable, substantial, reachable, responsive, and

(9A)5. During which step of the STP process do marketers ask whether the segment is identifiable, substantial, reachable, responsive, and profitable?
evaluate segment attractiveness
select target market
establish overall strategy or objectives
 (9A)5. During which step of the STP process do marketers ask

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