Question: 9 . Recently Coca - Cola has decided to enter the growing Indian market for energy drinks. The competition in this market is fierce with

9 .

Recently Coca

-

Cola has decided to enter the growing Indian market for energy drinks. The competition in this market is fierce with established firms including Red Bull and Sobe. With its new brand Burn, Coke initially targeted alternative distribution channels such as pubs, bars, and gyms rather than large retail outlets such as supermarkets. Comment on this strategy.

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