A$24\mathrm{.}2$B Please note: To maximise exam integrity, you will not be able to update or alter your response to a question once you have submitted your answer.

Bill is working for Ryelon, a skincare manufacturer, and interested in learning the perceived positioning of this brand on a range of elements as compared to five competing brands. They decide to undertake an online questionnaire with a sample of consumers writing the survey in the Qualtrics platform.

For one question, they would like the respondent to rate the extent to which seven words or phrases are associated with the Ryelon brand. He would like all respondents to answer the question using a likert scale of $1-$Do not associate with this brand to $7-$Strongly associate with this brand, doing so for each of the seven words $/$phrases$,$ one at$-$a time but within the same question on the same page. That is$,$ Bill wishes the words to appear over seven rows, and the same Likert scale headings to appear at the top of each column. Bill inserts a question to achieve their research objective.

In Qualtrics, what should Bill specify as the:

$1.$ i$)$ Question type to use

$2.$ ii$)$ Response requirements to use?

Provide a brief answer below using i$)$ and ii$)$ to structure your response. Begin your response to each sub$-$question on a new line.