Question: A 2 4 . 1 A Please note: To maximise exam integrity, you will not be able to apdate or alter your response to a

A24.1A Please note: To maximise exam integrity, you will not be able to apdate or alter your response to a question once you have submitted your answer. Adam would like to use focus groups to discover different factors that consumers may consider when buying a new car along with any concerns that they have. What is one concern that he may have in using this method? Choose from one of the four options below. The focus group may limit collaboration and creativity among participants. As a result, participants will be unable to build upon each other's ideas, share experiences, and generate new concepts or solutions. Group synergy will lead to a very narrow range of ideas and perspectives about buying a new house. The focus group moderator will not be able to observe any non-verbal cues from participants (e.g., facial expressions, body language, gestures) which would have provided valuable cues about participants emotions, reactions, and or attitudes. The focus group moderator is unlikely to receive immediate follow-up feedback or be able to obtain clarification from participants as they raise their concerns about making a purchase The focus group may create social pressures among participants and influence their responses. Some participants may feel uncomfortable expressing opinions that differ from the group consensus, leading to a limitation to the depth of insights gathered.

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