a$.(5$ points$)$ Define and explain attention.

i$.$ Define attention.

ii$.$ Explain attention.

b$.(13$ points$)$ Choose $4$ attention stimulus factors at play on the After Life Massage homepage and explain how they would positively$/$negatively affect attention for visitors to the website.

c$.(5$ points$)$ Exposure:

i$.$ Define Exposure.

ii$.$ Explain Exposure.

d$.(17$ points$)$ Using the information you$$ve developed above, how will you drive more customers to the website and make it more likely that they will be interested in booking a massage? Suggest two changes from attention and recommend at least one way to get exposure.

i$.$ What two attention concepts will you use to suggest changes to the After Life Massage homepage? How will those changes help After Life Massage?

ii$.$ How will you use exposure to help After Life Massage attract customers?