Instructions: Answer the following questions, either by modifying this document or creating your own. Submit it to Canvas by Wednesday, May 5th at 11:59pm. 1. (35 points) Your family owns an upscale car dealership called Jaguar Territory (JT) which sells Jaguars. Because you study marketing, your father asked you to develop an advertisement (either television, digital, or print) for the store. You know that it is important for consumers to pay attention to your ad or else the money you've spent on media exposure is wasted. Define attention, discuss how three of the several stimulus factors (ie. Size, Intensity, Color and Movement, etc.) influence attention to a stimulus, and explain how you can use each in your advertisement. **Approximate Suggested Length: 1.5-3 pages. a. (5 points Define and explain attention. i. Define attention. ii. Explain attention. b. (12 points Choose 3 stimulus factors and explain how they would affect attention to any type of advertising C. (11 points Create: i. A slogan for Jaguar Territory. ii. Describe an ad (print or video) for Jaguar Territory based at least partly on the stimulus factors. Explain why you chose to include specific stimulus factors. d. 6 points When considering Individual Characteristics and Interpretation, how will your work affect expectations and therefore change the consumer's interpretation of the Jaguar Territory brand