Answer the following questions, either by modifying this document or creating your own. Submit it to Canvas by Friday, May 15^th at 11:59pm.

**Extra credit will be awarded if you choose to include applicable and well-described concepts throughout the questions, up to 2 points in addition.

1. (40 points) Your family owns an upscale car dealership called Jaguar Territory (JT) which sells Jaguars. Because you study marketing, your father asked you to develop an advertisement for the store. You know that it is important for consumers to pay attention to your ad or else the money you've spent on media exposure is wasted. Define attention, discuss how five of the several stimulus factors (ie. Size, Intensity, Color and Movement, etc.) influence attention to a stimulus, and explain how you can use each in your advertisement.
   1. (7 points) Define and explain attention.
   2. (20 points) Choose 5 stimulus factors and explain how they would affect attention to the car dealership advertising.
   3. (13 points) Create:
      1. A slogan for Jaguar Territory.
      2. Describe an ad (print or video) for Jaguar Territory based at least partly on the stimulus factors.
   4. Extra Credit (2 points): How would an individuals physiological and/or psychological traits affect their reaction to your ad?

**Approximate Suggested Length: 1.5-3 pages.