a) A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace. Discuss how differentiation strategy can allow Alphabet Inc. to earn above-average returns in spite of strong competitive forces. Address each of the five competitive forces.

b) .Mergers and acquisitions are occurring with greater frequency in many regions of the world. Firms use these strategies for the purpose of trying to create more value for all stakeholders. Discuss in detail five reasons why Alphabet Inc. should also use an acquisition strategy to achieve strategic competitiveness.

c) Being able to effectively compete in countries and regions outside a firms domestic market is increasingly important to firms of all types, as exemplified by Alphabet Inc. Explain five incentives for international-level strategies to be implemented by Alphabet Inc.