Question: a) A fast internationalisation strategy for Better Generation has some associated risks. What are these risks? [3 Marks] b) Better Generation requires some resources for

a) A fast internationalisation strategy for Better Generation has some associated risks. What are these risks? [3 Marks]

b) Better Generation requires some resources for a fast internationalisation strategy. How can Better Generation build these resources? [3 Marks]

c) How should Better Generation develop its international strategy in terms of countries chosen and entry modes?

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Answer a The internationalization strategy is the strategy followed by the organization that aims to expand the market beyond the scope of the national or regional market The international options pro... View full answer

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