a. b. 12. Developing a "new" product or service so that it cannot be directly compared to a competitor is an example of what marketing strategy? Balance sectoring Compensatory decision making Consumption motivation Product Categorization None of the Above C. d. e. 13. Why was Burberry concerned about the Chavs activities? a. They had a triggering effect on their ads b. Burberry had not done a segment analysis C. They pre-empted Burberrys own marketing campaign shift d. They potentially moved the perceptual positioning of the brand e. None of the above 14. The "English Season" is an example of? a. Cooptation b. A consumption pattern C. Style d. Positioning e. None of the above 15. If a one-star improvement in online satisfaction ratings can lead to a 20% increase in sales, this shows the power of which marketing channel? a. Word of Mouth b. Guerilla Marketing c. Stealth Marketing d. Brand Community e. Experiential Marketing 16. The single best indicator of social class, is often? a. Income b. House C. Clothes d. Occupational prestige e. Knowledge function