Question $2$

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A "balanced scorecard" that includes both strategic and financial performance targets is a conceptually strong approach for judging a company's overall performance because

a$.$ a balanced$-$scorecard approach pushes managers to avoid strategic management that reflects the results of past decisions and organizational activities.

b$.$ it forces managers to put equal emphasis on financial and strategic objectives.

c$.$ financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities, whereas strategic performance measures are leading indicators of a company's future financial performance and business prospects.

d$.$ it assists managers in putting roughly equal emphasis on short$-$term and long$-$term performance targets.

e$.$ it entails putting equal emphasis on good strategy execution and good business model execution.