A beer distribution company compiled information on the behavior of craft beer sales for the past year.
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Question:
A beer distribution company compiled information on the behavior of craft beer sales for the past year. The record of sales in thousands of cases per month for three of their beers is presented below. We'll call them Beer A, Beer B, and Beer C.
For next year, a 15% increase in total beer sales is expected compared to this year. Here are the instructions for data analysis.
Calculate the station index per month. (fifteen)
Calculate the sales per month per beer for the next year. (25)
a. You must use the projection of total sales for the coming year.
b. Work the problem based on uniform sales per month and per brand of beer.
c. You must use the seasonal rate per beer per month.
Month | Boxes Sold | Percentage (%) of sales corresponding to each beer | ||
A | B | C | ||
Enero | 215000 | 10 | 35 | 55 |
Febrero | 180000 | 20 | 30 | 50 |
Marzo | 192000 | 25 | 30 | 45 |
Abril | 220000 | 15 | 40 | 45 |
Mayo | 200000 | 20 | 40 | 40 |
Junio | 215000 | 15 | 15 | 70 |
Julio | 225000 | 20 | 25 | 55 |
Agosto | 220000 | 20 | 20 | 60 |
Septiembre | 215000 | 20 | 30 | 50 |
Octubre | 200000 | 25 | 35 | 45 |
Noviembre | 198000 | 30 | 30 | 40 |
Diciembre | 220000 | 20 | 15 | 65 |
Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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