Question: A blue ocean ( or integration strategy ) differs from a low - cost strategy in that: the intent of an integration strategy is not
A blue ocean or integration strategy differs from a lowcost strategy in that:
the intent of an integration strategy is not to be the absolute lowestcost provider because an integrator must also increase perceived value.
the focus of an integrator is on lowering the economic value created, whereas a cost leader focuses on increasing the economic value created.
economies of scale are more important to an integrator, while economies of scope are more important to a cost leader.
an integrator's research and development focus is on process technologies, and a costleader's focus is on product technologies.
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