A blue ocean type of offensive strategy

involves a preemptive strike to secure an advantageous position in a fastgrowing market segment.

involves the use of surprise hit$-$and$-$run guerrilla tactics to harass moneylosing rivals and drive them into bankruptcy.

refers to initiatives by a market leader to steal customers away from unsuspecting smaller rivals.

involves abandoning efforts to beat out competitors in existing markets and, instead, inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.