Question: Question 3 1 3 . 2 5 pts A blue ocean type of offensive strategy involves inventing a new industry or distinctive market segment that
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pts
A blue ocean type of offensive strategy
involves inventing a new industry or distinctive market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.
entails attacking rivals headon with deep price discounts and continuous product innovation.
refers to initiatives by a market leader to steal customers away from unsuspecting smaller rivals.
involves a preemptive strike to secure an advantageous position in a fastgrowing market segment.
involves the use of surprise hitandrun guerilla tactics to harass moneylosing rivals and drive them into bankruptcy.
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