A blue ocean type of offensive strategy

$q,$

involves the use of surprise hit$-$and$-$run guerrilla tactics to harass money$-$losing rivals and drive them

into bankruptcy.

entails attacking rivals head$-$on with deep price discounts and continuous product innovation.

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refers to initiatives by a market leader to steal customers away from unsuspecting smaller rivals. $q,$

involves a preemptive strike to secure an advantageous position in a fast$-$growing market segment.

involves abandoning efforts to beat out competitors in existing markets and, instead, inventing a new

industry or new market segment that renders existing competitors largely irrelevant and allows a

company to create and capture altogether new demand.