A brand requiring an intercept strategy is:

Select one:

a. not in the evoked set and characterised by habitual decision making.

b. not in the evoked set and typified by a limited search.

c. in the evoked set and characterised by extended decision making.

d. in the evoked set and typified by habitual decision making.

Clear my choice

Question 2

Many consumers judge the performance of a clothing product on its appearance over time. This is an example of:

Select one:

a. imagery performance.

b. physical performance.

c. symbolic performance.

d. instrumental performance.

Clear my choice

Question 3

The ability of an individual to distinguish between similar stimuli is:

Select one:

a. called sensory discrimination.

b. called just definite differentiation.

c. called sensation differentiation.

d. very highly developed in most consumers.

Clear my choice

Question 4

Individuals shopping at a 'convenience' store rather than a store regularly shopped at because they are in a hurry, are being influenced by the ___________________ characteristic of the situation.

Select one:

a. task definition

b. temporal perspective

c. antecedent state

d. physical surrounding

Clear my choice

Question 5

Transient feeling states that are generally not tied to a specific event or object are:

Select one:

a. needs.

b. emotions.

c. attitudes.

d. moods.

Clear my choice

Question 6

Which of the following is not an example of injurious consumption?

Select one:

a. Smoking heavily that leads to lung cancers.

b. Gambling as an addiction that leads to bankruptcies.

c. Abusing a loved one.

d. Over-consumption of alcohol that leads to road accidents.

Clear my choice

Question 7

Evaluative criteria are:

Select one:

a. the various features a consumer looks for in a product for solving a particular problem.

b. limited to the evoked set.

c. the alternatives available to solve a problem.

d. limited to the inept set.

Clear my choice

Question 8

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is:

Select one:

a. decision making.

b. post-purchase dissonance.

c. purchase involvement.

d. product involvement.

Clear my choice

Question 9

The percentage of groups leaving restaurants is higher for restaurants:

Select one:

a. playing contemporary background music.

b. playing slow background music.

c. playing soft background music.

d. playing fast background music.

Clear my choice

Question 10

Generic problem recognition involves:

Select one:

a. recognition of a problem for which there is no solution.

b. a discrepancy which only one brand within a product category can reduce.

c. a discrepancy which a variety of brands within a product category can reduce.

d. a discrepancy which a variety of brands across different product categories can reduce.

Clear my choice