A Business Model Canvas Value Proposition Value Creation and Delivery Value Customer Key Partners Activities Proposition Relationship Which external parties What core activities How will we uniquely How are customer are vitel for the are performed in the solve our customer's relationships acquisition of delivery of the value problem? established and resources and proposition? maintained completion of activities? Customer Channels Resources Segments What are the key Assets are required to For Whom are we channels to ensuring support the activities solving a problem? delivery and customer and deliver the value communication proposition For Whom are we creating value? Costs Revenues What are the inherent costs and maks of the business What are the inherent values captured in delivering model the value proposition Value Capture Adapted from Osterwalder and Pigneur (2010)