A. Case study Answer the case using the case analysis method. (point of view, statement of the problem areas of consideration, decision conclusion, recommendation) 10 points Virgin Atlantic operates in the UK passenger air transport industry and is a relatively new company Virgin was founded by Richard Branson in 1984. Virgin has business in the Middle East, Europe, America, and Australia. Virgin, as a brand, has a collection of business from record stores, trains, cosmetics, and financial services. Branson is known for being creative and innovative and always starting new businesses and new marketing ventures. Virgin attracts customers by offering a superior experience and is at the high-end of quality service and experience. It advertises its flights as providing quality service, comfort, case, and the highest enjoyment on a flight, At Virgin Atlantic, the cabin crew is seen as an important element of the brand image and their most important role is to generate customer satisfaction and loyalty, which generates continuing company profit. Virgin's recruitment material describes the company's purpose in hiring employees as follows: At Virgin, you are the company image and you will never stop thinking of the customer and what we can do for them. You are a professional in the unique Virgin manner you are friendly and outgoing, You take full responsibility for all of your actions and pay attention to details so the customer is always happy and satisfied. You are creative and innovative and play a critical role in the smooth and complex operations of our airlines. As we grow and change, we need you to represent us at our best!" The recruitment process is very long with many interviews lasting over two weeks. It has over a 1,000 applications per week and selects less than 1% of its applicants. There are on-going extensive training programs from a centralized training department. Decision-making power is decentralized and the cabin crew functions as a team and has a lot of flexibility in deciding how to run the cabin crew and solve problems. Information is shared across the company. Benefits and salaries are the highest in the industry and turnover is very low. Virgin has high customer loyalty and brand recognition Question: If you are the new HR Director of the company will you do the same strategy? Why or why not? Use the case analysis method to answer the question. 10 points