A) Comment on the extent to which the submission covers the requested information. This should be evaluated
Question:
A) Comment on the extent to which the submission covers the requested information. This should be evaluated by how well they have addressed each of the five major requests:
1- A clearly described, specific product or service
2- A strong description of the product or service from the consumer's perspective
3- A strong description of the product or service as a business
4- A strong description of multiple ways the company could grow -- applying the Product Market Matrix (PMM)
5- A strong assessment of the current company situation with respect to one possible way they could grow -- applying SWOT analysis
B) Please comment on the extent of evidence that the submitter put thought and effort into the submission, including (but not exclusively) attention to writing quality and language, creativity in expression, applying marketing terms and concepts correctly, and making the work easy to understand.
C) Comment on the extent to which the submission included supporting evidence, calculations, facts and/or data and/or links to external sources.
D) Comment on the extent to which the submission taught you something that you didn't know, or made you see something in a new light.
Note: This does NOT require that you didn't know the product or service existed, only that the authors illustrate things about its marketing that you didn't know.
Government and Not for Profit Accounting Concepts and Practices
ISBN: 978-1118155974
6th edition
Authors: Michael H. Granof, Saleha B. Khumawala