A commercial for the Amazon Kindle $($e$-$Reader$)$ shows two people on the beach, sitting in the sun with their e$-$readers. One person, a woman, happily reads her Kindle. A man next to her is suffering because his Apple iPad is impossible to read in the sun. Though he has always been loyal to Apple products, he finally gives up on his iPad and buys a Kindle online. This example illustrates:

Group of answer choices

All of the answers listed are correct

A disassociative reference group

Competitive advantage

Technological forces

Amazon attempting to appeal to a stranger $($to its e$-$reader$)$