A commercial for the Amazon Kindle $($e$-$Reader$)$ shows two people on the beach, sitting in the sun with their e$-$readers. One person, a woman, happily reads her Kindle. A man next to her is suffering because his Apple iPad is impossible to read in the sun. Though he has always been loyal to Apple products, he finally gives up on his iPad and buys. a Kindle online. This example illustrates:

Amazon attempting to appeal to a stranger $($to its e$-$reader$)$

All of the answers listed are correct

Competitive advantage

A disassociative reference group

Technological forces