A company may choose to launch the same advertising campaign globally. This particular campaign may be launched
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Question:
A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to Blank______ across countries.
Multiple choice question.
a. the same target market
b. less well-educated consumers
c. the same work environment
d. price-sensitive consumers
Related Book For
Physics for Scientists and Engineers A Strategic Approach with Modern Physics
ISBN: 978-0133942651
4th edition
Authors: Randall D. Knight
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