A company that uses price-offer configuration creates difference in value by ?

1. Offering the lowest prices for their products
2. Offering difference related to features, services, or both
3. Being initiative and ahead of the market trend
4. Allowing the consumer to bargain on how much they would like to offer for the good or service.

The dependent variable for estimating price sensitivity are actual purchase and size of the industry?

• True / False

The two forms of differentiation values are?

1. Monetary or psychological
2. Location-based or quantity based
3. Reference and search
4. Economic and use

This type of good allows buyers to find information and choose among them prior to purchase?

1. Experience good
2. Search good
3. Relative good
4. Value-based good

______ is the overall satisfaction that a customer receives from using a product or service offering?

• Value?

Theaters who segment their markets by offering midday matinees at reduced prices?

1. Time of purchase fencing
2. Buyer identification fencing
3. Purchase location fencing
4. Purchase quantity fencing

Cost should be the first priority with determining the price of your product ?

• True/false

Using this type of analysis, the management team looks at the incremental profitability of price change rather than evaluating products overall profitability?

1. Sequential investigation
2. Incremental break-even analysis
3. Multiple regression analysis
4. Conjoint analysis