Question: A company uses a traditional forecasting method based on historical sales data. They are about to launch a completely new product in a new market.

A company uses a traditional forecasting method based on historical sales data. They are about to launch a completely new product in a new market. This forecasting method is most likely to be:
a) Highly accurate due to the historical data
b) Underestimate demand due to lack of historical data
c) Overestimate demand due to overconfidence in the new product
d) Equally likely to underestimate or overestimate demand

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