Question: A company uses a traditional forecasting method based on historical sales data. They are about to launch a completely new product in a new market.
A company uses a traditional forecasting method based on historical sales data. They are about to launch a completely new product in a new market. This forecasting method is most likely to be:
a Highly accurate due to the historical data
b Underestimate demand due to lack of historical data
c Overestimate demand due to overconfidence in the new product
d Equally likely to underestimate or overestimate demand
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