Question: A competitive advantage becomes sustainable when: A . It is based on the quality of the organization s products and services B . It is

A competitive advantage becomes sustainable when:
A.
It is based on the quality of the organizations products and services
B.
It is based on a resource or capability that is difficult to imitate by competitors and there is no readily available substitute
C.
It is based on physical assets rather than knowledge
D.
It involves all of the functional areas of the organization

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