Question: A computer manufacturer runs training programs for its cooperating retailers' salespeople, as well as providing newspaper advertising layouts, point - ofpurchase materials, and sales manuals.
A computer manufacturer runs training programs for its cooperating retailers' salespeople, as well as providing newspaper advertising layouts, pointofpurchase materials, and sales manuals. This is an example of
a vertically integrated corporate channel system.
b administered channel system.
c traditional channel system.
d contractual channel system.
e franchising system.
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