Question: A computer microphone company finished its competitive advantages exercise and needed a way to gauge its position in the market with its competitors. Which tool

A computer microphone company finished its competitive advantages exercise and needed a way to gauge its position in the market with its competitors. Which tool would be the best way for the company to display its position?

A) Perceptual Map

B) Product Development Chart

C) Positioning Strategy Table

Which is the best example of effective positioning?

A) A company offers post-production special effect services for movie producers and directors

B) A software product that is cost effective and easily downloadable.

C) A company offers general office supplies for everyone.

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