Question: A consumer electronics company just started producing a new heart monitor for athletes. They think that more people would want to buy the heart monitor

A consumer electronics company just started producing a new heart monitor for athletes. They think that more people would want to buy the heart monitor if there was a case available for it, and cases of that shape don't exist yet. All else equal, their first choice for making cases exist should be: Start making cases themselve Buy a case maker and direct them to start making cases O Ask a case maker to start making cases for them (and potentially pay the case maker to do so)

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