A consumer journey map is a visual representation of: exchanges for a particular product or with a particular brand, including frequency and volume in units. Mo of the touchpoints for a consumer who comes into contact with a compamy's products, servic brands before, during, and after a purchase. a brand's offerings and how they align with various target markets. situations in which a consumer is physicilly in conlact with a product, such as during trial in a st home. a shopper's emotion-based motivations which if triggered will spur a purchase.