Question: A consumer's decision - making process is influenced by their _ _ _ _ _ _ _ _ _ _ , consisting of those people

A consumer's decision-making process is influenced by their __________, consisting of those people who help shape the consumer's beliefs, attitudes, values, or behavior.
A consumer's decision-making process is influenced by their __________, consisting of those people who help shape the consumer's beliefs, attitudes, values, or behavior.
reference group
target audience
focus group
social class

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