Question: A cost - benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the

A cost

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benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost

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benefit analysis?

Multiple select question.

Strategic gains

Productivity gains

Market

/

brand exposure

Sales increases

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