A cost$-$benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost$-$benefit analysis? More than one answer may be selected.

Check All That Apply

capital outlaycapital outlay

time commitment coststime commitment costs

brand exposurebrand exposure

anticipated retail product markupanticipated retail product markup